Cup Noodle Museum
Brand Identity*
Based in Osaka, Japan, the Cup Noodle museum is a far-cry from dusty old relics and dark rooms. It displays the history of the iconic and playful Cup Noodle brand and the inspiring story of their creator, Momofuku Ando. Briefed with redesigning the brand identity, I wanted to bring the playful aspects of the museum to the forefront in order to appeal to a younger, global audience.
MARKETING | MERCH | SIGNAGE | RESPONSIVE WEBSITE | CAMPAIGN
*Conceptual project