Aspresso jan ‘25 campaign

Padel. Pool. Gym. Family. Aspresso Rome isn’t just any fitness club—it’s a place to move, play, and have fun! The ‘Play More’ campaign captures that spirit with bold typography, minimal photography, and a splash of color. In a world packed with cluttered designs, we kept it clean, cheeky, and eye-catching. From billboards to an electric bus, these visuals brought energy to the city and made even the greyest month a little brighter.

Credits to the team that worked on this alongside me: Nathan Marsden (Creative), Connell Greene (Creative), Greg Lappage (Creative Director), Natalia Zajdel (Design) & Rosie Allon (Design)