triplab

Brand identity & Website

TripLab is a travel planning platform for travellers who want authentic experiences over polished tourist traps. I wanted the brand to feel handmade and human, equipped with a bold and playful attitude. The visual identity is built around linocut-style illustrations inspired by tribal art: rough around the edges but rooted in real culture. Sunset-soaked colours and community-led photography bring warmth and energy, while the messaging keeps it simple: travel that gives back. The result is a brand that feels alive and optimistic.