Lion’s Glen

Branding & ILLUSTRATION

A friend wanted branding for his microfestival — a small, personal gathering set in the gorgeous Essex countryside. The ask was simple: warm, welcoming, and a little bit whimsy.

The visual direction leaned into that brief with a punchy palette. Bright yellow and zesty green brought the energy, while calming blues and a moody dark purple nodded to blue-sky afternoons and late nights that go on a little longer than planned. The star of the show was the mascot — a hand-illustrated lion wearing sunglasses and earrings (very East London), rendered alongside custom bubble typography that felt lo-fi and fun. 🦁

Photography by Andrew Webber